Since the Internet is fast-moving, it is important to always stay up-to-date. A relaunch can often help to provide a better Internet presence, but a relaunch often may bring some challenges. Here are some of the points that could be improved by a relaunch.
Just because you have a website does not mean that it is displayed well on all end devices. Responsive programming allows the web page to be displayed nicely on all devices. And that is important, because since 4 years, more than half of the website visitors come from smartphones and tablets.
Many websites use obsolete Flash to display their content. However, because Flash has many security risks, it is blocked by some browsers. The result is malfunctions of your website. W3C recommends using HTML5 as it is more powerful and safer, and even offers more options than Flash.
The rules of the search engines change continuously. Optimizations, which placed you a few years ago on place 1 on Googles search results, perhaps now only place you within the first pages. The so-called OffPage optimization has now become at least as important as the well-known OnPage optimization (for example, links and focus words).
Several years ago, the simplicity of the flat-design has prevailed. Google has integrated the idea of material design into their software, as well as Apple and Microsoft into their operating systems. The simple design allows you to focus more on the content of the website.
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